The
cup that cheers is not exactly how planters would describe the tea
business. Rising cost of production and shortage of labour is making
them look at other commercial crops--especially rubber--even ventures as
varied as tourism, poultry or dairy projects. Yet the domestic demand
for tea is growing at a rate of 3% -3.5% annually. "Tea is the cheapest
beverage in the country till date and therefore people do not mind
shelling out a few paise extra for the cuppa. Even though coffee has
made inr ..
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